What are the Benefits to Business?

The "graying" of America is a reality now. Based on information from the Washington Business Group on Health, America's aged 50+ have tremendous consumer power. The following statistics illustrate clearly that the 50+ consumer market is worth caring about. This group spends over $800 billion a year, has 1/2 of all discretionary income, 77% of all financial assets and constitutes 42% of all consumer demand and is growing every day. Elder Friendly^® Business certification program:

1. Provides valuable information about how best to serve the fastest growing market in the U.S.
2. Provides opportunity to positively improve customer service through specific recommendations identified through the evaluation.
3. Provides a competitive advantage to businesses positioning themselves to target the growing older market.
4. Advertises the business within the older adult service community.
5. Establishes a reputation for valuing the older customer. With the increasing demographics of the older population, a good reputation with this loyal customer group will increase business.
6. Educational Tip Sheets for employee training on working with older customers