What are the Benefits to the Older Customer?

For an older adult seeing that a business is Elder Friendly^® certified they know that they are working with a business that takes their customer service seriously and wants to meet the needs of our aging population.

• Informs the older customer which businesses are elder friendly and provides extras such as a place to sit and rest, or exceptional customer service.
• Elders can find businesses that provide that added customer service to make their shopping experience more enjoyable. Clearly marked pricing, well lit areas, an informed person to assist them and seating to accommodate older customer needs.
• Promotes independent living by enabling the older customer to complete his/her business shopping with relative ease. This becomes increasingly important for the frail elder who needs just a little extra assistance, or the caregiver with limited time.